Being on the ground floor of a new publication is exciting! As editor and designer of SMERF Special Markets Journal (SSM for short), I've gotten to create everything that goes along with a new publication, including the Media Kit. SMERF stands for the social, military, education, religious, and fraternal niche markets of meeting planners. This is a busy group of individuals who needed a concise, go-to resource for meeting planning tips and information.