Cardiovascular disease affects 85 million Americans. The vision of CardioID is to spark a revolution that motivates 100 million adults to make positive life changes to reduce the devastating effects of cardiovascular disease. To do this, 20,000 CardioID Kiosks have been deployed to provide free cardiovascular screenings so that everyone can know what their "Cardio ID" is.
Capitalizing on the idea of identity, a thumprint is doubled to become a heart. Short, sweet, and to the point.